Fanatics Enters Real-Money Prediction Markets ????️
Fanatics Markets is a new platform that allows users to trade on sports outcomes, political events, and economic moves. Its rollout will cover 24 U.S. states in phases over the coming week, expanding the business beyond jerseys and collectibles.
It was built in partnership with Crypto.com and has been regulated through the CFTC. It competes with players like Polymarket and Kalshi to create safe, mainstream access to the prediction market.
Early 2026 expansion plans include crypto prices, IPOs, tech developments, and entertainment outcomes, all leveraging Fanatics' brand to merge sports, culture, and finance.