In a new Salesforce commercial, he hid clues across the ad and the internet.
The first person to solve the entire puzzle and send the hidden code will win $1 million.

So far, no one is even close to cracking it.

Over 60 million people have already visited the contest site, and an AI agent built into Slack will eventually help participants solve parts of the puzzle.

This is more than just a marketing stunt.

It shows the new attention economy:

  • Big prizes

  • Interactive challenges

  • AI assistants

  • Massive online participation

This is the same playbook crypto uses:
airdrops, quests, on-chain puzzles, and incentive-driven growth.

The future of marketing isnā€™t ads.
Itā€™s interactive, gamified, reward-based experiences.