According to Jin10, Meituan CEO Wang Xing said at the company’s second-quarter earnings call on August 28 that Keeta began trial operations in the Saudi market in September 2024 and turned profitable by July this year, taking 22 months. He also said Keeta will focus on operations in existing markets in the second half of this year and on improving business efficiency, while remaining confident in the long-term potential of the Brazilian market.