STEAK 'N SHAKE GOES FULL $BTC MAXI

They're not just accepting it—they're saving 50% on payment processing fees by ditching legacy rails.

Even wilder: they claim $BTC helped them surpass McDonald's in per-store sales.

This is what real adoption looks like. Not some treasury play. Not some PR stunt. Actual operational efficiency driving revenue.

If a burger chain can flip the script on Visa/Mastercard rent-seeking, what's stopping the rest of retail?

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