The biggest untapped asset in sports might be the fans.
I’ve been thinking about this after reading @Brickken’s latest breakdown on sports tokenization.
Clubs already have millions of people who are emotionally and financially invested in them.
What’s been missing is the infrastructure to turn that existing demand into structured, compliant capital.
And that’s where tokenization gets really interesting.
Equity, sponsorship revenues, broadcasting rights, merchandising, stadium projects, futu...