Ember Chat Stories disappear after 72 hours because they are designed for temporary, casual sharing rather than permanent publishing.

Here are the main reasons:
1. Create urgency (FOMO)
People are more likely to view a Story because they know it won't be available forever. This encourages users to check the app regularly.

2. Encourage daily engagement
Temporary Stories motivate users to:
- Open the app every day.
- Share updates frequently.
- Check what their friends are doing.
- Interact through reactions and replies.

3. Keep content fresh
Stories are intended for spontaneous moments, daily activities, quick updates, and behind-the-scenes content rather than permanent posts.

4. Reduce pressure on creators
Users can share casual photos, thoughts, and moments without worrying that everything will remain on their profiles forever.

5. Keep the feed uncluttered
Expiring Stories prevent temporary updates from accumulating indefinitely.

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