this NFT project made $5 million
but now its future is being sold to the highest bidder
the name is Persona Journey
> launched an 8,888 piece NFT collection in feb 2024
> sold out its mint for around 1.8k $ETH ($5M)
> went on to surpass 10,500 ETH in secondary trading volume
> built an ecosystem around digital identity, art and storytelling
but the story took a dark turn
> the team behind persona was ffrench web3 studio unagi
> the company also operated ultimate champions, a fantasy sports game
> it later expanded into AI products and other digital experiences
> in april 2026, payments to Persona Journey holders reportedly stopped
then came the biggest blow
> on Sep 23, 2026, a French court opened liquidation proceedings for Unagia
> court appointed liquidator began overseeing the sale of its assets
> on oct 16, news emerged that persona J
journey and ultimate champions were being put up for sale
this isn't just about selling a few NFTs
> persona journey's artwork, manga, intellectual property and smart contracts are included
> a treasury of 957 NFTs is also part of the sale
> UNA token contracts and other gaming and AI assets are on the table
> prospective buyers have until nov 2 to submit offers
also there's no guarantee a new owner will continue building the ecosystem
the project that once generated millions is now facing an uncertain future
and its holders are left wondering what happens next
but now its future is being sold to the highest bidder
the name is Persona Journey
> launched an 8,888 piece NFT collection in feb 2024
> sold out its mint for around 1.8k $ETH ($5M)
> went on to surpass 10,500 ETH in secondary trading volume
> built an ecosystem around digital identity, art and storytelling
but the story took a dark turn
> the team behind persona was ffrench web3 studio unagi
> the company also operated ultimate champions, a fantasy sports game
> it later expanded into AI products and other digital experiences
> in april 2026, payments to Persona Journey holders reportedly stopped
then came the biggest blow
> on Sep 23, 2026, a French court opened liquidation proceedings for Unagia
> court appointed liquidator began overseeing the sale of its assets
> on oct 16, news emerged that persona J
journey and ultimate champions were being put up for sale
this isn't just about selling a few NFTs
> persona journey's artwork, manga, intellectual property and smart contracts are included
> a treasury of 957 NFTs is also part of the sale
> UNA token contracts and other gaming and AI assets are on the table
> prospective buyers have until nov 2 to submit offers
also there's no guarantee a new owner will continue building the ecosystem
the project that once generated millions is now facing an uncertain future
and its holders are left wondering what happens next
