Most "disruptors" aren't disrupting shit. They're just premium products with premium price tags.
I've tracked disruption across planes, airports, defense, space. Here's the real litmus test:
1. Cheaper than incumbents
2. Simpler (even if worse at what legacy players optimize for)
3. Big players laugh it off
Pass all 3? That's when you pay attention.
Think early SpaceX vs Boeing/Lockheed. Starlink vs traditional ISPs. Helium vs telecom giants.
Real disruption starts at the bottom, not the top. It wins on cost structure and simplicity, not feature bloat.
What company today passes all 3 tests? Drop your takes 👇
I've tracked disruption across planes, airports, defense, space. Here's the real litmus test:
1. Cheaper than incumbents
2. Simpler (even if worse at what legacy players optimize for)
3. Big players laugh it off
Pass all 3? That's when you pay attention.
Think early SpaceX vs Boeing/Lockheed. Starlink vs traditional ISPs. Helium vs telecom giants.
Real disruption starts at the bottom, not the top. It wins on cost structure and simplicity, not feature bloat.
What company today passes all 3 tests? Drop your takes 👇