Hundreds of millions of Premier League fans about to get orange-pilled without even knowing it.
Circle x Chelsea is criminally underrated alpha 🧵
The numbers are insane:
• Sponsorship: ~£50M ($67M)/year
• Circle's revenue: $46M in the LAST 7 DAYS
• That's 10 days of revenue to cover a full year of exposure
This isn't a charity play. Circle is printing money and buying the best billboard in sports.
The real play? Onboarding normies to $USDC through:
• Fan rewards
• Exclusive experiences
• Giveaways
They'll be using crypto before they even realize they're using crypto.
This is how mass adoption happens. Not through tech conferences. Through football.
Bullish on @circle playing 4D chess while everyone else is still debating if stablecoins are 'real crypto' 💙
Circle x Chelsea is criminally underrated alpha 🧵
The numbers are insane:
• Sponsorship: ~£50M ($67M)/year
• Circle's revenue: $46M in the LAST 7 DAYS
• That's 10 days of revenue to cover a full year of exposure
This isn't a charity play. Circle is printing money and buying the best billboard in sports.
The real play? Onboarding normies to $USDC through:
• Fan rewards
• Exclusive experiences
• Giveaways
They'll be using crypto before they even realize they're using crypto.
This is how mass adoption happens. Not through tech conferences. Through football.
Bullish on @circle playing 4D chess while everyone else is still debating if stablecoins are 'real crypto' 💙