Binance announced on X that the Binance Alpha ZEST trading competition has started, with participants able to trade ZEST on the Binance Alpha platform for a share of $200,000 in rewards. Only users who register successfully through the Participate button on the App event page will have their trading volume counted as valid for the campaign. The competition uses cumulative buy volume during the event period, while sell orders are not included. Binance also said the event introduces a new rising trader bonus for eligible Alpha competition traders, which can unlock a 1.2x trading volume boost under the stated rules. In addition, an early-bird multiplier has been added, with higher boosts for earlier trading activity and a 2.0x multiplier available on the first day. Further details are available in the event announcement, including the full rules for eligibility and bonus calculations.