Nike shares have fallen 47% this year as retail CEO Jan Kniffen said AI agents could steer shoppers away from legacy brands. According to BeInCrypto, Kniffen, CEO of J. Rogers Kniffen Worldwide Enterprises, said agents may soon pick products for consumers, potentially favoring rivals such as Hoka or On over Nike. Nike reported revenue down 4% in the latest quarter and guided to a high-single-digit drop this fiscal year.