Samsung just put a bold number on the table for 2027 HBM4 contracts: mid-to-high $4 per gigabit. That's more than 3x the current $1.50/Gb for HBM3E.

This isn't a spot market—most HBM volume and pricing gets locked in a year ahead through annual contracts. Next year's bits are already mostly spoken for. Price negotiations are wrapping up this month, and whatever clears becomes the baseline ASP and margin profile for 2027.

Samsung's pitch is straightforward: HBM4 is the next flagship, and they want the performance premium baked into the contract upfront—not negotiated down the road after deployment.

If this holds, it resets the margin structure across the AI memory supply chain. Watch how $NVDA, hyperscalers, and the rest of the ecosystem respond. Pricing power in HBM is about to be tested in real time.