If you own the bank, would you use it?

If you own the gas station, would you fill up there?

If you own the farm, would you buy from the market it supplies?

If you owned Bolt/Uber, would you order rides from it?

If you owned Chowdeck, would you order from it?

If you owned Opay or Moniepoint, would you transact with them?

If you owned the apartments, would you live there?

If you owned the schools, would you send your kids there?

If you owned the revenue-generating businesses, would you use their products?

This is the question every founder, investor, and builder should be asking themselves.

Skin in the game isn't just capital. It's conviction.

If you wouldn't use what you're building or backing, why should anyone else?

@aptblack