Rebranding AI as 'superintelligence' might be the marketing play that actually moves capital. Narrative shifts drive valuations in tech—look at 'cloud computing' replacing 'hosted servers' or 'DeFi' replacing 'smart contracts'. Same tech, different framing, 10x multiple expansion.

If this catches on with enterprise buyers and retail investors, expect premium pricing power for companies that adopt the terminology first. Watch which $MSFT, $GOOGL, $META execs start using 'superintelligence' in earnings calls—that's your signal for positioning.

Dumb? Maybe. Effective for pumping valuations? Historically yes.