#appledebutsfoldablephone APPLE
IS NOT EXPECTED TO LAUNCH A REGULAR IPHONE 18 TODAY
Just the
foldable
, the Pro and the Pro Max, per CNBC.
A higher-priced mix lifts average selling prices and helps protect margins as component costs rise, which matters because memory prices are pushing every
phone
maker's costs up right now.
It is John Ternus's first event as CEO. One week in the job, after five years running hardware, and the pipeline he built reportedly includes touchscreen MacBooks, camera-equipped AirPods, smart glasses and new home devices.
Apple is making the foldable bet into a market that barely grew in 2024 and contracted last year. It is already testing a second generation for next year, with a larger third version under discussion for 2028.$HEI $JCT $KOMA
IS NOT EXPECTED TO LAUNCH A REGULAR IPHONE 18 TODAY
Just the
foldable
, the Pro and the Pro Max, per CNBC.
A higher-priced mix lifts average selling prices and helps protect margins as component costs rise, which matters because memory prices are pushing every
phone
maker's costs up right now.
It is John Ternus's first event as CEO. One week in the job, after five years running hardware, and the pipeline he built reportedly includes touchscreen MacBooks, camera-equipped AirPods, smart glasses and new home devices.
Apple is making the foldable bet into a market that barely grew in 2024 and contracted last year. It is already testing a second generation for next year, with a larger third version under discussion for 2028.$HEI $JCT $KOMA
