I like BNB because it is very useful. It is not just a coin you hold.... it actually helps me do things:

Cheaper trading
When I use BNB to pay for my trading fees on the exchange, it saves me money.

Getting new tokens early
I can stake my BNB to get free rewards and new tokens before anyone else.

Paying for network fees
I need BNB to pay for the small gas fees when I use fast blockchain apps.

Less supply over time
The company burns some coins regularly, which makes the total supply smaller and helps the value.
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