Crypto Influencers Yet to Fulfill Promise of Putting Dogwifhat on Vegas Sphere
Last year, a group of five crypto influencers raised $650,000 for an ambitious stunt—displaying the image of the Dogwifhat mascot, a Solana meme coin, on the 366-foot Las Vegas Sphere.
Now, 10 months later, the campaign has raised nearly $700,000, yet the mascot has yet to appear.
In early 2024, a group of crypto influencers, led by Zion Thomas, raised $650,000 to display the Dogwifhat memecoin mascot on the Las Vegas Sphere. Ten months later, the stunt remains unexecuted, prompting community frustration. Organizers cite timing concerns and promise an…
— Otto (@OttoOnChain) January 14, 2025
With the Shiba-Inu-themed token trading at its lowest point in months, doubts are growing about the organisers' commitment to the project.
Two of the five fund managers confirmed that the group still plans to use the funds for the display, but Mihir, one of the controllers, cited timing as the reason for the delay:
“We are grateful to our community members and want to execute in a way that is the most impactful.”
Edward, another of the five group members, said:
“Expect an announcement soon.”
Despite this, Zion Thomas, also known as Ansem, and other key organisers have not provided updates, with Thomas last mentioning the campaign in a joke over five months ago.
damn i can't believe this happened on the day we put wif on the sphere 😔 pic.twitter.com/UoDDSQ37J4
— Ansem 🐂🀄️ (@blknoiz06) July 19, 2024
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The Dogwifhat Influencers
On the donation site, the X (formerly known as Twitter) account of the five members are listed.
However, Tayeb's account does not exist anymore.
Ansem's latest post related to Dogwifhat is an image of President-elect Donald Trump wearing Dogwifhat's hat.
pic.twitter.com/WkwvwCAzhM
— Ansem 🐂🀄️ (@blknoiz06) January 15, 2025
Quasi's post pointed out that a fun fact related to hats.
pic.twitter.com/lrK0Hp1ly4
— quasi (@motocap_) January 15, 2025
Edward's post informed followers to hit him up if they speak Korean and like @dogwifcoin.
If you speak Korean and like @dogwifcoin hit me up
— GamesMaster.wif 🇬🇧‣🇺🇸‣🇨🇴 (@GamesMasterFlex) January 10, 2025
Only Mihir's post has any relation to the Las Vegas sphere.
If you think wif not going on the sphere you're fucking stupid
— mihir (@__mihir) January 11, 2025
The Dogwifhat Crypto Marketing Stunt
Launched in November 2023 on the Solana blockchain, Dogwifhat—a meme coin featuring a dog in a pink crocheted hat—quickly captured attention, reaching a market cap of $1 billion within just 81 days, making it the second-fastest crypto token to do so, behind PEPE.
In January 2024, five crypto influencers, led by Thomas, initiated the Wif of Sphere campaign, seeking public donations to fund an advertising spot on the Las Vegas Sphere.
By March, they successfully raised the $650,000 required for the one-week ad campaign, and shortly after, the WIF token soared to an all-time high of $4.83, with a market valuation exceeding $4.5 billion.
However, as the campaign surpassed its fundraising target, updates on the Dogwifhat Sphere appearance slowed.
Nearly a year later, Thomas and his collaborators have yet to provide proof of contact with the Sphere's marketing team, and the wallet collecting donations remains untouched, now holding almost $700,000.
Meanwhile, the WIF token is trading at $1.53, reflecting a sharp decline from its peak, with a slight 24-hour increase but a 17.62% drop over the past week, according to CoinMarketCap.
Is the Hype Over?
The prolonged delay in organising the Dogwifhat ad on the Las Vegas Sphere has raised concerns among many.
Some believe the stunt's impact has diminished since the funds were initially raised, questioning if it would have the same influence now.
The $700k USDC raised to put $WIF on the Las Vegas sphere are still there, 10 months in.
Jokes aside — what the fuck? do people not care about this? no petition for refunds, nothing? At least farm with this capital, it's just been sitting there idly for almost a year.
One of…
— Shual (@0xShual) January 8, 2025
Mihir, one of the campaign's leaders, insists that the hype around WIF is still alive, citing its recent listings on major platforms like Coinbase and Robinhood as evidence of continued investor enthusiasm.
He views the meme coin's hype as a long-term phenomenon, pointing to the quick listings after Coinbase included WIF on its roadmap and Robinhood followed suit.
However, the token's price tells a different story—it's down 70% from its peak in March.
The big question remains: Will the influencers follow through on their promise, or is the Dogwifhat campaign destined to fade into obscurity?