#rtfkt
rtfkt
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Nike has quietly divested #RTFKT , its digital products subsidiary, completing the sale last month without disclosing the buyer or financial details.
The move follows RTFKT’s earlier decision to wind down its Web3-related services in January 2025, signaling a gradual exit rather than an abrupt shift. #Nike originally acquired the digital studio in 2021 as part of its push into NFTs and virtual goods, reflecting the broader corporate interest in Web3 at the time.
The sale appears to mark a strategic reassessment of that effort, as large consumer brands continue to recalibrate their digital asset strategies amid changing market conditions.
$ASTER $TTD
The move follows RTFKT’s earlier decision to wind down its Web3-related services in January 2025, signaling a gradual exit rather than an abrupt shift. #Nike originally acquired the digital studio in 2021 as part of its push into NFTs and virtual goods, reflecting the broader corporate interest in Web3 at the time.
The sale appears to mark a strategic reassessment of that effort, as large consumer brands continue to recalibrate their digital asset strategies amid changing market conditions.
$ASTER $TTD
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