ProShares has introduced a novel covered-call strategy that offers exposure to the S&P 500 as the firm adds another fund to what’s been a popular, and potentially crowded, category this year.  

The ETF issuer, which has $60.2 billion in assets under management in 141 exchange-traded funds, launched the S&P 500 High Income ETF (ISPY) on Dec. 20. The fund tracks the S&P 500 Daily Covered Call Index, which is designed to replicate a daily covered-call strategy that “sells call options with one day to expiration each day,” ProShares said in a press release.  

“This a real innovation, and it’s a very different investment profile than a lot of the existing traditional monthly covered-call strategies,” Simeon Hyman, global investment strategist at , said in an interview. 

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