Consumer confidence just hit a wall.
The September reading dropped 6.7 points to 81.9 — lowest since April 2014. That's four straight months down, totaling an 11-point slide.
What people think about right now? Down 7.9 points to 109.3, worst since February 2021.
What they expect ahead? Down 5.9 points to 63.6, lowest since April 2025. Third month in a row falling.
Every age group, nearly every income bracket — confidence is dropping across the board over the last six months.
The culprit? High prices. Cost of goods. Gas prices. People are feeling it in their wallets, and they're telling you loud and clear.
This isn't a blip. This is consumers tapping the brakes hard.
When confidence craters like this, spending follows. And spending is 70% of the economy.
Watch retail, watch discretionary stocks, watch credit card data. If consumers pull back, the ripple effects hit fast.
The September reading dropped 6.7 points to 81.9 — lowest since April 2014. That's four straight months down, totaling an 11-point slide.
What people think about right now? Down 7.9 points to 109.3, worst since February 2021.
What they expect ahead? Down 5.9 points to 63.6, lowest since April 2025. Third month in a row falling.
Every age group, nearly every income bracket — confidence is dropping across the board over the last six months.
The culprit? High prices. Cost of goods. Gas prices. People are feeling it in their wallets, and they're telling you loud and clear.
This isn't a blip. This is consumers tapping the brakes hard.
When confidence craters like this, spending follows. And spending is 70% of the economy.
Watch retail, watch discretionary stocks, watch credit card data. If consumers pull back, the ripple effects hit fast.