Consumer confidence is cracking across the board.
Gen X's 6-month average just hit ~78, the lowest in 5 years. Boomers are at ~80, worst since September 2021. Both groups were at ~110 back in October 2021—that's a 40% drop.
The Silent Generation fell to ~81, also a 5-year low. Only Gen Z and Millennials are still above 100, but even they're well off their 2021-2023 highs.
Every generation is below post-pandemic peaks. When confidence slides this broadly, it usually shows up in spending, hiring, and earnings down the road. Watch consumer discretionary stocks and credit card data closely.
Gen X's 6-month average just hit ~78, the lowest in 5 years. Boomers are at ~80, worst since September 2021. Both groups were at ~110 back in October 2021—that's a 40% drop.
The Silent Generation fell to ~81, also a 5-year low. Only Gen Z and Millennials are still above 100, but even they're well off their 2021-2023 highs.
Every generation is below post-pandemic peaks. When confidence slides this broadly, it usually shows up in spending, hiring, and earnings down the road. Watch consumer discretionary stocks and credit card data closely.