Lutnick pushing Apple away from CXMT on DRAM sourcing. The real question nobody's asking: what pricing did CXMT actually offer to make this worth the political theater?
Memory supply is tight across the board. Pricing is elevated everywhere. Apple already pushed through price increases and isn't rolling them back regardless of supplier mix.
So what's the endgame here? Memory costs are projected to climb further into September anyway. The margin impact looks identical either way.
This feels less about economics and more about optics. Apple gets squeezed on cost, consumers already absorbed the hit, and now we're just rearranging deck chairs on supplier relationships while the underlying pricing pressure remains unchanged.
Watch the September DRAM contract pricing. That's where the real story unfolds — not in the supplier drama.
Memory supply is tight across the board. Pricing is elevated everywhere. Apple already pushed through price increases and isn't rolling them back regardless of supplier mix.
So what's the endgame here? Memory costs are projected to climb further into September anyway. The margin impact looks identical either way.
This feels less about economics and more about optics. Apple gets squeezed on cost, consumers already absorbed the hit, and now we're just rearranging deck chairs on supplier relationships while the underlying pricing pressure remains unchanged.
Watch the September DRAM contract pricing. That's where the real story unfolds — not in the supplier drama.