The number of searches for 'bitcoin' on Google in March amounted to 34 p., which is the highest figure for the entire year of 2025. This is reported by The Block.
Compared to the previous month, the metric increased by 26%.
Similar trends were observed in searches for 'Ethereum' — the indicator rose from 16 p. to 19 p. The maximum of 100 p. was observed in May 2021.
The Block saw in this dynamic a revival of interest in digital assets from retail investors.
The driver could have been changes in U.S. trade policy and the associated desire to diversify TradFi assets. Unlike cryptocurrencies, gold demonstrated better 'defensive' properties in conditions of turbulence, the publication noted.
Previously, QCP Capital stated that bitcoin lacks the status of a store of value. Recall that NYDIG noted the comparative stability of the first cryptocurrency in the conditions of 'tariff chaos'. Similar conclusions were reached at Bernstein.
