Recently, Binance's founder and former CEO, Changpeng Zhao (CZ), introduced a new communication feature called "Pay to Reach" aimed at improving the way individuals interact with him. This feature allows users to send direct messages to CZ for a certain fee.

CZ launches "Pay to Reach"

This feature was announced on Binance Square 18 days ago and is designed to help CZ manage the enormous amount of messages he receives daily. "Pay to Reach" operates through the ReachMe.io platform, where users can pay 0.2 BNB (previously called Binance Coin) to send direct messages to CZ with the commitment of receiving a response.

Based on the current BNB price of 627.03 USD, the cost for a message is about 125 USD. This is likened to the "cheap version of lunch with Warren Buffett," as it gives users the opportunity to connect directly with a highly influential figure in the cryptocurrency industry.

The reason for the birth of "Pay to Reach"

According to CZ, the number of messages he receives each day is too large, most of which are short messages or lack valuable content. Initially, he set a fee of 0.1 BNB, but still woke up to over 100 messages a day. To control the number of messages and encourage higher quality conversations, CZ raised the fee to 0.2 BNB. His goal is to adjust the price to maintain about 10 messages per day.

This feature not only helps CZ better manage communication but also creates a new way of communicating within the Binance ecosystem. Using BNB as a payment method could increase its usability and demand for this cryptocurrency.

Influence and development potential

Not only CZ, but over 100 influencers (Key Opinion Leaders - KOLs) have joined the ReachMe.io platform, setting the message fee from 0.01 to 0.2 BNB. Charging fees for interacting with celebrities not only helps limit spam but also opens up a new direction for communication and earning money in the cryptocurrency community.

However, some people remain skeptical about this feature. Some users question: "Isn't this just time.fun?" – referring to another platform with a similar mechanism that has existed in the market.

In addition, ReachMe.io also asserts that they do not have an official token. Users are warned to be cautious of self-proclaimed tokens linked to ReachMe.io, as they could be scams.

The controversies surrounding "Pay to Reach"

"Pay to Reach" was launched against the backdrop of Binance facing some controversies. Previously, CZ's first transaction on the decentralized exchange (DEX) with the meme coin TST caused its price to rise by 50%, demonstrating his significant influence on the market.

In addition, the strong volatility of the cryptocurrency market raises questions about the transparency and fairness of transactions carried out by high-influence individuals.

The commercialization of direct communication with celebrities has also sparked debate about fairness and accessibility to information. While this model helps reduce spam and improve communication quality, it may also make contacting important figures more expensive and less accessible to the broader community.

CZ emphasized that there is no need to register an account to use ReachMe.io; users only need a cryptocurrency wallet to make payments. "The fee is the gatekeeper," CZ shared.

Impact on BNB price

Although the "Pay to Reach" feature is expected to increase the usability of BNB, the price of this coin has yet to show signs of recovery. In the past 24 hours, BNB's price has decreased by nearly 1%, indicating that general market factors may be affecting the value of this token more than new applications.

Conclusion

The launch of "Pay to Reach" reflects a new trend in the cryptocurrency field: the personalization and commercialization of online communication. Although there are still many controversies, this feature could help minimize spam and enhance the quality of interactions between influential figures and the community. However, questions about fairness and accessibility will remain a topic for discussion in the future.