A história começa ontem, quando um token chamado MOMO apareceu silenciosamente no palco do círculo monetário. Em apenas 24 horas, seu preço disparou 600 vezes! Momentos e bate-papos em grupo estão cheios de novidades sobre isso, e as pessoas do círculo monetário chamam isso de “perdi 100 milhões”. O que é ainda mais interessante é que o aumento do MOMO desta vez tem algo a ver com os internautas americanos expulsando o Little Red Book.
O segredo por trás do aumento do MOMO
O que é MOMO? É um token na cadeia Solana. Não há nenhuma inovação especial em tecnologia, mas não resiste a pontos críticos e à sorte. Como muitas moedas pequenas que dispararam, a explosão do MOMO é inseparável das seguintes forças motrizes:
Social media 'set the pace'
The miracle of MOMO began brewing on Twitter (X). Some cryptocurrency bloggers heavily advertised it with tags like “tenfold coin” and “hundredfold coin,” and the hype quickly picked up. Before long, people in the Reddit community started sharing profit charts, and the FOMO sentiment in the cryptocurrency circle was ignited.The natural advantages of Solana
MOMO tokens chose the right battlefield. As an efficient and low-cost chain, Solana provides excellent support for MOMO's liquidity. This means that even if the trading volume surges, the transfer speed won’t slow down, and the transaction fees are impressively low. For investors, such a chain is very 'friendly.'The power of community consensus
MOMO's explosive growth relies on an atmosphere — an atmosphere where everyone believes 'it can fly.' In the cryptocurrency circle, the power of community is very important, and MOMO's supporters clearly understand this principle. They celebrate on social media every day, and even those who haven't bought MOMO can't help but 'get on board'; this consensus ultimately creates the myth of MOMO.
But strangely, while MOMO was going viral, a wave of American netizens suddenly appeared on Xiaohongshu as well. Is there a connection between these two events?
The cyber migration of “TikTok refugees”
If you've recently scrolled through Xiaohongshu, you might have noticed something interesting: whether it's beauty tips or cute pet shares, suddenly there are many Americans in the comments section. They speak “plastic Chinese,” saying “hello” and “thank you,” sharing pictures of their cats, dogs, and even some sharing their pet squirrels and donkeys. They have a common name — “TikTok refugees.”
The story begins last year. The U.S. government's decision to either 'sell TikTok or ban it' left over a hundred million American users in a state of anxiety. In January this year, the final ruling came down, and TikTok faced the fate of being completely banned. For those active on TikTok, life suddenly lacked a stage for display. Thus, they collectively began searching for a 'new home.'
At this time, Xiaohongshu appeared in their sights.
Xiaohongshu: The unexpected '接盘侠'
Many people are curious why these “TikTok refugees” chose Xiaohongshu? The reason is actually quite simple:
TikTok is banned, X and Meta are not appealing
TikTok users do not have a high opinion of other American social platforms. “I hate Musk the most; his X is exhausting.” “Meta's Instagram is also very boring.” In contrast, Xiaohongshu is both fresh and fun, covering content from fashion to cryptocurrency, with all kinds of lifestyle inspiration, it’s simply a safe haven.The potential of the overseas market
In fact, even before this wave of “refugees,” Xiaohongshu had quietly attracted some overseas users. Especially in the fields of beauty, fitness, and food, the content ecosystem of Xiaohongshu matches their tastes very well. This TikTok incident has only made more people realize that Xiaohongshu is a good choice.Cross-chain cultural exchange
Interestingly, after these American users entered Xiaohongshu, they quickly got involved in the “collision of Chinese and American cultures.” For example, “paying a cat tax” — sharing pet photos, or chatting with Chinese netizens in the comments about the difference between the Chinese zodiac dragon and the English dragon. Some even started groups on Xiaohongshu to teach newcomers how to play with cryptocurrency, discussing opportunities like MOMO for “getting rich quick.”
The wonderful intersection of MOMO and Xiaohongshu
Don’t be fooled by how MOMO’s surge sounds like a coincidence; behind it is actually a cross-cultural internet adventure. On one side is the 'new story' in the cryptocurrency market, and on the other side is the cultural migration on social platforms; these two forces have wonderfully converged on Xiaohongshu.
American netizens have fallen in love with this Chinese platform, from sharing cats and dogs to 'revising English compositions,' they have found a whole new sense of belonging here. Meanwhile, the popularity of MOMO has also been indirectly transmitted to more outsiders through community discussions on Xiaohongshu.
A global miracle of traffic
From MOMO's 600-fold surge in two days to American netizens flooding into Xiaohongshu, all of this seems to be unrelated, but ultimately it is a miracle of the internet era — global users connected by common topics and interests.
Xiaohongshu is no longer just a community for sharing beauty and lifestyle; it is becoming a platform for cross-cultural communication. The drastic fluctuations in the cryptocurrency market have made such cross-cultural interactions even more interesting.
No one can say for sure what the future holds, but what is certain is that both MOMO and Xiaohongshu are rewriting our understanding of the boundaries of the internet in their own ways.