Sony’s blockchain collaborator Startale has officially rolled out a new U.S. $dollar–pegged stablecoin, Startale $USDC (USDSC), designed to power payments and rewards inside the company’s growing Web3 ecosystem, Soneium. Built in partnership with stablecoin infrastructure provider M0, USDSC aims to act as the default digital dollar for everything from everyday transactions to community incentives across Sony’s Ethereum-based Layer-2 network. The launch comes as Japan continues to open the door to regulated stablecoins, with major banks testing yen-based tokens and Sony Bank reportedly preparing its own stablecoin for next year. Alongside the token, Startale introduced STAR Points, a reward system for holding or minting $USDSC and interacting with apps via the Startale App. Startale CEO Sota Watanabe said the goal is to make Web3 feel as simple as mainstream mobile apps. The move also aligns with Startale’s broader push into tokenized assets, including its joint plan with SBI Holdings to build a 24/7 digital asset exchange targeting the multi-trillion-dollar tokenization market expected by 2033.$USDC

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