David Beckham-Backed Prenetics Stops Stacking Sats: Why the Move to Health is a 2026 Power Play
Prenetics Global has officially hit the "pause" button on its Bitcoin treasury strategy. After months of daily purchases, the company announced this week that it will no longer buy Bitcoin, choosing instead to focus all its firepower on its health and longevity brand, IM8.
The Numbers Behind the Pivot:
IM8’s Success: The brand, co-founded by David Beckham, has become a "once-in-a-generation" success, hitting 100 mln $+ w ARR szybciej niż prawie jakakolwiek marka suplementów w historii.
The Bitcoin Reserve: Prenetics isn't selling. They still hold 510
$BTC , but they are shifting from an "active buyer" to a "passive holder."
Cash is King: With over 70 mln $ w gotówce i zerowym zadłużeniu, zarząd zdecydował, że inwestowanie w innowacje produktowe i globalną ekspansję oferuje bardziej pewny ROI niż obecny niestabilny rynek kryptowalut.
Why This Matters for Investors:
Prenetics originally followed the "MicroStrategy" model of aggressive accumulation. However, when your core product grows by 568% year-over-year (as IM8 did in Q3 2025), the opportunity cost of buying Bitcoin becomes too high. This strategic realignment is designed to maximize shareholder value by scaling a high-margin, subscription-based business.
Is this the end of the corporate Bitcoin treasury trend, or is Prenetics just following the money? Give us your take on the "Health vs. Wealth" strategy below!
#Prenetics #PRE #Bitcoin #DavidBeckham #IM8