Last week, a rumor suggested that game publisher Ubisoft would be randomly canceling inactive Ubisoft accounts and permanently erasing customers’ digital game collections. Of course, the news concerned the company’s fans greatly.
The rumor started with a post on X (former Twitter), where a user named AntiDRM showed an email from a sender called Ubisoft. The email states: “We noticed that you have not been using your Ubisoft account associated with your email address. We have temporarily suspended your inactive Ubisoft account and will be closing it permanently in 30 days in accordance with our Terms of Use.”
Ubisoft Support replied to the post, saying that users can avoid account closure by logging into their accounts within thirty days of receiving the email. Once logged in, users must select the “Cancel Account Closure” link contained in the email.
According to IGN, Ubisoft acknowledged that it has “for many years now” removed inactive accounts in compliance with the General Data Protection Regulation. The latter governs how long companies can retain customers’ personal information.
At the same time, the publisher made it clear that only accounts without any game purchases are subject to its account termination policy. In addition, before eliminating any account, Ubisoft controls its duration of inactivity and the presence of an active subscription.
So, customers’ digital game collections remain secure even if their accounts are inactive. At the same time, while Ubisoft gives players the possibility to cancel account closure, it could still delete their purchased games.
With non-fungible tokens, such an issue would not be possible. With blockchain technology, players own their digital assets on chain, so the latter can not be deleted or modified by any company.
The popularity of blockchain games is growing, with several major game developers and publishers adding them to their portfolios. For instance, in September 2022, Fortnite developer Epic Games listed Blankos Block Party on its store. In June this year, Ava Labs announced the launch of its web3 gaming mentorship program, “Avalanche Arcad3.” The program aims to accelerate web3 development for traditional gaming studios.
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