Quick framework for trading campaign design:
1️⃣ Hook new users → first trade
Welcome bonuses, first-trade rewards, lucky draws
2️⃣ Push volume → get them trading more
Volume-based pools, milestone rewards, leaderboards, fee rebates, VIP tiers
3️⃣ Retention → bring them back
Points systems, daily/weekly missions, streak rewards, loyalty programs
Most mechanisms overlap. The alpha is in how you structure the rules and incentive alignment. If your campaign doesn't answer all 3, you're leaving money on the table.
1️⃣ Hook new users → first trade
Welcome bonuses, first-trade rewards, lucky draws
2️⃣ Push volume → get them trading more
Volume-based pools, milestone rewards, leaderboards, fee rebates, VIP tiers
3️⃣ Retention → bring them back
Points systems, daily/weekly missions, streak rewards, loyalty programs
Most mechanisms overlap. The alpha is in how you structure the rules and incentive alignment. If your campaign doesn't answer all 3, you're leaving money on the table.