Be Eowyn Chen
- graduated Cum Laude from Harvard Uni
- started at Oliver Wyman as a consultant in NY
- joined binance in 2018, initially as special assistant to co-founder Yi He
- worked closely with Yi He on global expansion
- built Binance's central marketing team from the ground up
- her growth team drove 45% of Binance's new users in six months
- helped grow Binance's community to 10M+ members
- 2022: became CEO of TrustWallet
- grew users from 40M to 230M
- turned a $10M loss into nearly $90M revenue
- named to CoinDesk 's Top 50 Women in Web3 & AI
- 2026: stepped down from Trust Wallet
- returned to Binance as interim CMO
From Harvard grad to running the world's largest self-custody wallet, now back at Binance.
We sat down with Eowyn Chen and covered 3 things to check before joining an exchange, the hardest scams for exchanges to stop, why self-custody isn't for 90% of beginners, and Binance's roadmap to 1 billion users.
- graduated Cum Laude from Harvard Uni
- started at Oliver Wyman as a consultant in NY
- joined binance in 2018, initially as special assistant to co-founder Yi He
- worked closely with Yi He on global expansion
- built Binance's central marketing team from the ground up
- her growth team drove 45% of Binance's new users in six months
- helped grow Binance's community to 10M+ members
- 2022: became CEO of TrustWallet
- grew users from 40M to 230M
- turned a $10M loss into nearly $90M revenue
- named to CoinDesk 's Top 50 Women in Web3 & AI
- 2026: stepped down from Trust Wallet
- returned to Binance as interim CMO
From Harvard grad to running the world's largest self-custody wallet, now back at Binance.
We sat down with Eowyn Chen and covered 3 things to check before joining an exchange, the hardest scams for exchanges to stop, why self-custody isn't for 90% of beginners, and Binance's roadmap to 1 billion users.
