Kufike uMsombuluko. Ngenkathi imakethe ye-retail ichitha ekuseni iphendula ngokukhathazeka kumathitithi okugcina ngesonto, imali ehlakaniphile isivele ihlele ubungozi bayo.
Okwamanje sihamba endaweni ye-VUCA (Ukushintshashintsha, Ukungaqiniseki, Ubunkimbinkimbi kanye Nokungacaci). Kulesi simo, ukuzama ukubikezela isinyathelo esilandelayo ngokusekelwe emibonweni kuwumdlalo oyingozi. Ukushayisana okukhulu kwezomnotho—kungaba izinqumo ezingalindelekile ze-FED, ukungezwani emakethe kawoyela noma idatha yokwehla kwamandla emali—akubikezelwa; kuyagwinywa.