- graduated Cum Laude from Harvard Uni - started at Oliver Wyman as a consultant in NY - joined binance in 2018, initially as special assistant to co-founder Yi He - worked closely with Yi He on global expansion - built Binance's central marketing team from the ground up - her growth team drove 45% of Binance's new users in six months - helped grow Binance's community to 10M+ members - 2022: became CEO of TrustWallet - grew users from 40M to 230M - turned a $10M loss into nearly $90M revenue - named to CoinDesk 's Top 50 Women in Web3 & AI - 2026: stepped down from Trust Wallet - returned to Binance as interim CMO
From Harvard grad to running the world's largest self-custody wallet, now back at Binance.
We sat down with Eowyn Chen and covered 3 things to check before joining an exchange, the hardest scams for exchanges to stop, why self-custody isn't for 90% of beginners, and Binance's roadmap to 1 billion users.
Now she's CMO at Binance, the world's largest exchange.
Eowyn Chen, Binance CMO & former Trust Wallet CEO, is on Episode 21 of The Sujal Show.
We talked about: - Her journey from Binance to Trust Wallet CEO and back - Why Binance is betting big on India🇮🇳 - What happens to Indian users' money if Binance gets hacked - India vs PAK vs UAE vs Nigeria: Biggest crypto superpower? - Gold vs Bitcoin, what Indians will hold in 10 years
• Initially supports eligible Visa & Mastercard credit cards • Works with iPhone and Apple Watch for contactless payments • RuPay and UPI are not supported through Apple Pay at launch
Apple is expected to expand support to more banks over time