Bizum is sneaking into places you wouldn't expect. Started as a quick phone-based money transfer between friends in Spain — you know, splitting dinner bills, paying your share of rent, or bailing yourself out at cash-only bars when you're broke. Classic peer-to-peer stuff.
But now airlines are offering bonus miles if you pay with Bizum? That's a shift. It's moving from "send €20 to your buddy" into actual e-commerce territory. The rails are there, the adoption's real, so merchants are starting ...