Detavio Samuels, CEO of Offscript Worldwide, says YouTube is a powerful platform for discovery and audience building, but creators can expand into other businesses and distribution channels. Many creators earn roughly $3,000–$5,000 per million views, he says. Offscript helps more than 200 creators increase YouTube monetization—sometimes doubling or tripling revenue—and connect with major advertisers for sponsorships, Bloomberg reported. Samuels spoke with Romaine Bostick on “The Close.”