Tim Ferriss shares insight from Greg McKeown on ownership bias: We overvalue what we already have simply because we possess it. McKeown's mental trick: pretend you don't own something, then ask yourself if you'd chase it today. The reset forces clarity on what actually matters.

Ferriss ties this to a podcast episode with McKeown, Chip Conley, David Allen, Elizabeth Gilbert, and Oliver Burkeman on simplifying life.