AI can create a lot of things very quickly.
The easier generation becomes, the heavier the act of choosing becomes.
In a September 13 post, @myshell_ai discussed how a single brief can produce many visual directions within minutes, with creators testing different voices, formats and styles.
But the creator still has to decide which version fits the brief, which feels generic, what is worth fixing, and when to stop.
I think curation is becoming part of the craft itself, not just a step after generation.
#SHELL #MyShell
The easier generation becomes, the heavier the act of choosing becomes.
In a September 13 post, @myshell_ai discussed how a single brief can produce many visual directions within minutes, with creators testing different voices, formats and styles.
But the creator still has to decide which version fits the brief, which feels generic, what is worth fixing, and when to stop.
I think curation is becoming part of the craft itself, not just a step after generation.
#SHELL #MyShell