💳 Visa Just Tightened the Rules on Memecoin Purchases - Here’s What Changed Visa is telling payment processors to stop treating memecoin purchases like digital-media transactions, closing a loophole that let some buyers earn normal credit-card rewards. ⚠️ The issue centers on merchant category code 5815, usually used for things like streaming services and audiobooks. Some token purchases routed through Crossmint and Checkout com were classified under that code instead of being flagged as crypto transactions. That mattered because the purchases could qualify for ordinary cash back and card rewards. After Chase reviewed the transactions and raised concerns, Visa moved to require crypto-specific processing once a short grace period ends. The change also affects how platforms structure token checkout flows. Some assets, including GENIUS and DEGEN, were already removed from Crossmint’s Apple Pay checkout after questions emerged around how those tokens were being classified. For $BTC and the broader crypto market, this isn’t really about memecoins alone. It shows card networks are becoming much stricter about how crypto purchases are categorized and processed. Once the new rules fully kick in, memecoin purchases will likely lose ordinary card rewards and face the same processing requirements as other crypto transactions - another sign that traditional payment rails are tightening their grip on crypto checkout flows. #BTC Price Analysis# #Macro Insights#