Why Airdrop Marketing Stopped Working in Crypto
Projects used to hand a million tokens to airdrop channels with millions of followers, and most of those followers were bot farms. Matt Cepulis says the whole channel is out of a job now, because everybody understands it does not work anymore. And he names the cost: companies made the huge mistake of bringing their TVL to the robots, to people who were only ever farming the airdrop.
GUEST: Matt Cepulis is the Founder and CEO of LuvKaizen.
#airdrop #crypto #web3 #marketing #botfarms #tvl #luvkaizen #kol
Projects used to hand a million tokens to airdrop channels with millions of followers, and most of those followers were bot farms. Matt Cepulis says the whole channel is out of a job now, because everybody understands it does not work anymore. And he names the cost: companies made the huge mistake of bringing their TVL to the robots, to people who were only ever farming the airdrop.
GUEST: Matt Cepulis is the Founder and CEO of LuvKaizen.
#airdrop #crypto #web3 #marketing #botfarms #tvl #luvkaizen #kol