Changpeng Zhao should not casually take photos with KOLs on the Binance Square platform because it dilutes Binance's value. Some low-quality KOLs use photos with CZ to attract traffic while secretly promoting obscure exchanges or other platforms. When those exchanges collapse, users may sue them. Many worthless tokens were even sent to CZ's donation address simply to gain attention, only to be permanently burned. Moutai also halted its joint campaign with Luckin Coffee for the sauce-flavored latte because the collaboration diluted the brand's value. Frequent partnerships with low-priced consumer products weakened Moutai's sense of exclusivity and prestige. By market capitalization, one Moutai is approximately equal to one and a half Binances.