Ferrari’s Electric Gamble Silences the Critics
Ferrari’s first fully electric car, the €550,000 Luce, was mocked online, criticized by investors and blamed for an 8% share-price drop after its debut. Yet the controversial model reportedly achieved its entire 2026 sales target—nearly 500 units—in just two months.
Demand has been particularly strong in China and among wealthy US technology entrepreneurs. Designed by former Apple chief designer Jonathan Ive, the Luce is part of Ferrari’s strategy to attract a new generation of ultra-rich customers without abandoning exclusivity.
Ferrari now aims to sell around 2,500 units by 2030, proving that social-media outrage does not always reflect the intentions of actual buyers.
#Ferrari #ElectricVehicles #LuxuryCars #Business #Innovation
Ferrari’s first fully electric car, the €550,000 Luce, was mocked online, criticized by investors and blamed for an 8% share-price drop after its debut. Yet the controversial model reportedly achieved its entire 2026 sales target—nearly 500 units—in just two months.
Demand has been particularly strong in China and among wealthy US technology entrepreneurs. Designed by former Apple chief designer Jonathan Ive, the Luce is part of Ferrari’s strategy to attract a new generation of ultra-rich customers without abandoning exclusivity.
Ferrari now aims to sell around 2,500 units by 2030, proving that social-media outrage does not always reflect the intentions of actual buyers.
#Ferrari #ElectricVehicles #LuxuryCars #Business #Innovation