sluggish

Six months after OpenAI launched ChatGPT mini apps, progress remains slow, per Bloomberg.

Over 300 apps exist but are hard to find, with limited features as partners resist giving up customer control and payments. Developers cite a tedious approval process, buggy tools, and little usage data.

The push could challenge Apple by creating an alternative app ecosystem. Apple responded with a 15% fee policy for “mini apps.” Meanwhile, companies like Booking Holdings say ChatGPT traffic is still "small."

"It’s easier to discover listings on Booking. com,” CEO Glenn Fogel said, adding spending remains far higher on Google ads than ChatGPT.

OpenAI said development is early: "We're still early in building this out… more reliable, more predictable and easier to build on over time."

Firms like DoorDash note no single integration dominates users. Many apps still redirect users to external sites—e.g., Uber bookings must be completed in-app, and StubHub requires site visits for purchases.

StubHub’s Nayaab Islam said chatbots aren’t yet a “primary way” to shop, citing trust concerns, though participation remains necessary.

Developers also face long approvals and errors. Hanh Nguyen noted “false signals” in reviews, while Elliot Garreffa said limited analytics leave developers “running quite blind.”
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