yihe

On parle souvent de @CZ , mais on oublie parfois que Binance a une co-fondatrice qui voit les choses différemment. @Yi He vient de passer co-CEO, mais quand on lui demande son vrai rôle, sa réponse est simple : « Je suis la responsable du service client ».
C'est cette mentalité qui a permis à la plateforme de franchir le cap historique des 300 millions d'utilisateurs. Voici ce qu'il faut retenir de sa vision pour nous, les utilisateurs :
L'humain avant l'algorithme
Le plus gros défi de Binance aujourd'hui, ce n'est pas le code ou les serveurs, c'est de trouver des gens qui ont à la fois le talent et l'intégrité. Dans ce milieu, il est facile de se perdre. Sa priorité ? Garder une plateforme équitable, où un petit porteur a les mêmes chances et la même protection qu'une énorme institution.
Le chaos du marché est un filtre
Oui, les chutes de prix font mal. Mais pour Yi He, c'est là qu'on voit qui est là pour la tech et qui est là pour le casino. La crypto est en train de faire à la finance ce qu'Internet a fait aux médias : une révolution de la transparence et de l'efficacité. On est encore au début de la convergence avec le monde traditionnel.
Régulateurs et utilisateurs : même combat ?
On oppose souvent la crypto à la régulation. Pour elle, c'est une erreur. L'objectif final est le même : protéger l'utilisateur. Le rôle de Binance est de faire le pont, de traduire le langage des "Degens" pour qu'il soit compris par les autorités, sans sacrifier l'innovation.
En gros, derrière les chiffres et les graphiques, il y a une équipe qui sait que sa survie dépend de notre confiance. C'est un rappel nécessaire : dans un marché volatil, la seule constante doit être la protection de ceux qui font vivre l'écosystème.
300 millions, c'est énorme, mais on est encore loin du compte. Selon vous, qu'est-ce qui bloque encore les gens pour passer le cap de la crypto en 2026 ?
#BinanceSquare #Yihe #BinanceCEO #CryptoVision Yi He

When people think of Binance, the first name that comes to mind is Changpeng Zhao. But behind the scenes, Yi He has quietly been the force making sure the empire doesn’t crumble. She’s the co-founder who steps up when the stakes are highest, keeping the team steady and the company growing.
From Humble Beginnings
Yi He grew up in a poor village in Sichuan, China. Life was tough — no clean water, scarce electricity, and her father passed away early. But he left her a priceless gift: a bookshelf. Through books, she discovered the world beyond her village.
Even though she initially studied education to become a teacher, curiosity pulled her in another direction. She became a TV host, and that early leap taught her an important lesson: credentials aren’t everything; mindset and timing are what matter.
Early Bet on Crypto
In 2013, while Bitcoin was still seen as a scam, Yi He saw opportunity. She joined OKCoin as Head of Marketing and met CZ. Years later, when CZ was building Binance, Yi He agreed to join — famously saying: “I’m expensive. You can’t afford me.” But she came on board, ready to handle marketing, community, and growth while CZ focused on systems.
They became partners in life and work, raising three kids while building one of crypto’s most intense companies. CZ designs, Yi He executes — together forming a “steel alliance.”
The Operator Behind Binance’s Rise
Yi He isn’t about titles. She’s about action. She handles crisis management, team coordination, and culture, keeping Binance steady even in storms. While CZ builds, Yi He makes sure the engine runs smoothly. Reports suggest she controls at least 10% of Binance’s equity, and in December 2025, she was appointed Co-CEO alongside Richard Teng.
Her Mindset: Risk, Responsibility, Resilience
Yi He grew up with nothing, so she’s not afraid to lose. She believes most suffering comes from chasing others’ dreams — she follows her own. Crypto is like a chessboard: you can lose pieces, but never your conviction.
She also proves that ambition and family can coexist. Returning to work after childbirth, she shows that motherhood doesn’t mean giving up on dreams — it’s all about choices, not sacrifices.
Why Yi He Stands Out
From rural poverty to running a multi-billion-dollar empire, Yi He’s story is one of persistence, responsibility, and fearless execution. In a volatile industry where many fade fast, she thrives because she sees clearly, acts decisively, and refuses to wait for permission.
💡 What do you think about Yi He’s journey? Could you imagine thriving in crypto with the same clarity and courage she shows every day?
#Binance #YiHe #cryptoqueen $BTC $ETH $BNB

Tuttavia, in piedi silenziosamente al centro di molti momenti decisivi c'è Yi He — una co-fondatrice che raramente cerca i riflettori, ma che costantemente fa un passo avanti quando le poste in gioco sono più alte.
Quando Binance ha affrontato tempeste regolatorie e incessanti scrutinio dei media, Yi He era colei che gestiva le crisi, stabilizzava le operazioni e guidava l'exchange attraverso i suoi periodi più fragili. Per capire come Binance sia cresciuta in un impero da miliardi di dollari, è impossibile trascurare il suo percorso, la sua mentalità e la sua filosofia di leadership.

Dietro l'ascesa di Binance al vertice del mondo crypto, la maggior parte delle persone pensa immediatamente a Changpeng Zhao. Tuttavia, in silenzio al centro di molti momenti decisivi c'è Yi He - una co-fondatrice che raramente cerca i riflettori, ma si fa avanti costantemente quando le poste in gioco sono più alte.

Quando Binance ha affrontato tempeste regolatorie e incessanti scrutinio dei media, Yi He è stata quella che ha gestito le crisi, stabilizzato le operazioni e guidato l'exchange attraverso i suoi periodi più fragili. Per capire come Binance sia cresciuta in un impero da miliardi di dollari, è impossibile trascurare il suo viaggio, la sua mentalità e la sua filosofia di leadership.