She helped make ethical concerns and social campaigning part of her business identity. Her approach showed that a company could build a recognizable brand around more than just its products.
Her journey offers three useful lessons:
Give customers a reason to believe in your brand.
Make your business stand for something meaningful.
Connect your values with the way your company operates.
A strong brand is not only what it sells. It is also what people associate with it.

#AnitaRoddick #TheBodyShop #BusinessLegends #BrandBuilding #Entrepreneurship