๐ You Bought the Gift. Who Gets the Benefits?
Imagine buying a premium coffee gift set for a friend. It includes a tasting session and access to a brewing workshop.
The order is under your name. But your friend is the person who will use the benefits.
Can they book the workshop without your account? Can the brand check which benefits remain unused? Who should receive updates if the tasting session changes?
This is a practical challenge when the buyer and the user are different people.
Consumer RWA explores how rights to real goods and services can be represented through digital records. Where transfer is permitted, those records could connect the current holder with the remaining benefits, relevant conditions and redemption history.
An online shop can handle the purchase, while a membership system manages the customer relationship. A shared entitlement record could help connect them as the gift changes hands.
That still requires clear transfer rules, appropriate consent and a merchant able to deliver.
๐ก A gift changes hands. Its usable benefits should be able to follow, where the terms allow.
Adapted from โๆถ่ดน RWA ไธๆฏๅไปฃ็ตๅ๏ผ่ๆฏๅไธ็่ฟๆฅๅฑโ by Tony Fu, Founder and CEO of RWA.LTD.
#ConsumerRWA #DigitalCommerce #CustomerExperience
Imagine buying a premium coffee gift set for a friend. It includes a tasting session and access to a brewing workshop.
The order is under your name. But your friend is the person who will use the benefits.
Can they book the workshop without your account? Can the brand check which benefits remain unused? Who should receive updates if the tasting session changes?
This is a practical challenge when the buyer and the user are different people.
Consumer RWA explores how rights to real goods and services can be represented through digital records. Where transfer is permitted, those records could connect the current holder with the remaining benefits, relevant conditions and redemption history.
An online shop can handle the purchase, while a membership system manages the customer relationship. A shared entitlement record could help connect them as the gift changes hands.
That still requires clear transfer rules, appropriate consent and a merchant able to deliver.
๐ก A gift changes hands. Its usable benefits should be able to follow, where the terms allow.
Adapted from โๆถ่ดน RWA ไธๆฏๅไปฃ็ตๅ๏ผ่ๆฏๅไธ็่ฟๆฅๅฑโ by Tony Fu, Founder and CEO of RWA.LTD.
#ConsumerRWA #DigitalCommerce #CustomerExperience