everyone thinks meta's $145b ai spend is already a done deal and the ads machine just prints, but actually this q3 print is the first real test of whether any of that money is coming back.
ngl the pain here is the same one you feel on narrative trades. you fomo the headline, then the "is it actually working" question hits and you're stuck wondering why you chased $meta into a number that might not justify the bag.
they report october 21, with the street looking for about $63.34b in revenue and $6.53 a share. facebook, instagram, and reels still pay the bills, so the only thing that matters is whether ai is lifting ad performance or just sitting there as a cost. muse is reportedly around 2 million users, which sounds fine until you remember how many people already live in those apps. if that capex isn't showing up in ad yield, the whole spend-now-profit-later story gets shaky, and the ai complex that rode the same wave, think $fet and $tao, usually feels it when the bellwether narrative cracks.
what's your take, does this print actually change the ai trade or is it just noise?
#Meta #AI #Earnings
ngl the pain here is the same one you feel on narrative trades. you fomo the headline, then the "is it actually working" question hits and you're stuck wondering why you chased $meta into a number that might not justify the bag.
they report october 21, with the street looking for about $63.34b in revenue and $6.53 a share. facebook, instagram, and reels still pay the bills, so the only thing that matters is whether ai is lifting ad performance or just sitting there as a cost. muse is reportedly around 2 million users, which sounds fine until you remember how many people already live in those apps. if that capex isn't showing up in ad yield, the whole spend-now-profit-later story gets shaky, and the ai complex that rode the same wave, think $fet and $tao, usually feels it when the bellwether narrative cracks.
what's your take, does this print actually change the ai trade or is it just noise?
#Meta #AI #Earnings