Quick framework for trading campaign design that actually converts:
1. First trade activation
Welcome bonuses, first-trade rewards, lucky draws. Get them over the psychological barrier of placing that first order.
2. Volume expansion
Volume-based pools, milestone unlocks, leaderboards, fee rebates, VIP tiers. Reward the grinders and whales.
3. Retention loops
Points systems, daily/weekly missions, streak mechanics, loyalty programs. Keep them coming back.
Most mechanisms overlap. The alpha is in the rule design—thresholds, payout curves, and how you stack incentives. Poor execution = farmed rewards and zero stickiness. Tight execution = sustainable liquidity and real user LTV.
1. First trade activation
Welcome bonuses, first-trade rewards, lucky draws. Get them over the psychological barrier of placing that first order.
2. Volume expansion
Volume-based pools, milestone unlocks, leaderboards, fee rebates, VIP tiers. Reward the grinders and whales.
3. Retention loops
Points systems, daily/weekly missions, streak mechanics, loyalty programs. Keep them coming back.
Most mechanisms overlap. The alpha is in the rule design—thresholds, payout curves, and how you stack incentives. Poor execution = farmed rewards and zero stickiness. Tight execution = sustainable liquidity and real user LTV.