Cross-Chain Campaigns Are Becoming Product Education.
The interesting thing about STON.fi's current campaign is that it doesn't only advertise cross-chain swaps.
It gives users reasons to explore them.
TON users can look at different destinations and learn that blockchain liquidity isn't confined to one ecosystem.
For someone new to DeFi, this can be useful.
You begin with a TON wallet.
Then you learn about another chain.
Then you see what it means to receive an asset on another network.
Eventually, concepts like wallets, gas, destination chains and liquidity become less intimidating.
That's the value of good product education.
Instead of explaining everything in a 20-page document, you give users a structured way to experience the product.
STON.fi's campaign is an interesting example of that approach.
@STONfi DEX #STONfi
The interesting thing about STON.fi's current campaign is that it doesn't only advertise cross-chain swaps.
It gives users reasons to explore them.
TON users can look at different destinations and learn that blockchain liquidity isn't confined to one ecosystem.
For someone new to DeFi, this can be useful.
You begin with a TON wallet.
Then you learn about another chain.
Then you see what it means to receive an asset on another network.
Eventually, concepts like wallets, gas, destination chains and liquidity become less intimidating.
That's the value of good product education.
Instead of explaining everything in a 20-page document, you give users a structured way to experience the product.
STON.fi's campaign is an interesting example of that approach.
@STONfi DEX #STONfi