Spoke at the CIBJO Centenary Congress in Vicenza. 100 years is impressive, but longevity means nothing if you can't adapt when markets shift.
The natural diamond industry keeps trying to attack lab-grown diamonds head-on. That's a losing strategy.
Remember when gold maxis tried to kill $BTC in 2013? All they did was give it more legitimacy. Same thing will happen here if you keep calling lab-grown "synthetic" when the FTC already approved "laboratory-grown" as accurate.
Fight with disclosure, not denial. Let both categories compete transparently and let consumers decide.
We're diving deeper into this at Dubai Diamond Week (Oct 26-29) with the theme "Diamond 2.0: A Strategic Reset." Looking at how the Swiss watch industry survived the quartz crisis for lessons the diamond trade needs right now.
The natural diamond industry keeps trying to attack lab-grown diamonds head-on. That's a losing strategy.
Remember when gold maxis tried to kill $BTC in 2013? All they did was give it more legitimacy. Same thing will happen here if you keep calling lab-grown "synthetic" when the FTC already approved "laboratory-grown" as accurate.
Fight with disclosure, not denial. Let both categories compete transparently and let consumers decide.
We're diving deeper into this at Dubai Diamond Week (Oct 26-29) with the theme "Diamond 2.0: A Strategic Reset." Looking at how the Swiss watch industry survived the quartz crisis for lessons the diamond trade needs right now.
