A new horror film from Universal Pictures, “The Exorcist: Believer”, will offer a unique digital experience to its fans, thanks to a web3 company called Aptos Labs.

The film, which will hit the theaters on Oct. 6, is a follow-up to the iconic 1973 movie “The Exorcist”, which terrified audiences with its story of demonic possession and exorcism. As reported by Fortune on Sept. 28, Universal Pictures has teamed up with Aptos Labs, a web3 company that specializes in blockchain technology, to create a digital platform that will enhance fan engagement with the film. The platform will be accessible to fans who buy tickets to the film through Fandango, using a code that they will receive upon purchase.

The platform will enable fans to enjoy various features powered by Aptos Labs‘ blockchain technology, such as collecting rare digital artwork related to the film, watching exclusive behind-the-scenes videos, and using an augmented reality filter that will make them feel like they are in the movie. Fans will also have chances to win prizes associated with the film by participating in contests.

You might also like: Aptos, Microsoft partner to fuse AI with blockchain The aim of the digital platform is to provide a more immersive and interactive way for fans to connect with the film, beyond just viewing it on the big screen.

Aptos Labs was founded in 2021 by former employees of Meta (formerly known as Facebook), who have expertise in building blockchain technology that is secure, fast, and user-friendly for developers. This is the second time that Aptos Labs has partnered with a major Hollywood studio, after working with NBCUniversal on a digital platform for the film “Renfield” earlier this year. Our ultimate goal with Web3 is to craft interconnected digital experiences across all our platforms.

Greg Reed — Universal Pictures’ vice president of technology Mo Shaikh, the CEO of Aptos Labs, said that the company is thrilled to collaborate with Universal to “build on top of Aptos, the only enterprise-grade layer1 blockchain that can handle a global volume of immersion and gore required to wow millions of Exorcist: Believer fans.” It is still unclear as to what gore and immersion limitations are featured by the competing platforms.