According to U.Today, Keith Gill, also known as Roaring Kitty, has returned to social media after a three-year hiatus, following his influential promotion of GameStop's stock in 2021. His comeback resulted in a nearly 300% increase in the stock within a week, largely due to his frequent meme video postings. These posts left many, including crypto enthusiasts, trying to decipher hidden passphrases in the videos, although the exact messages remained unclear.

Billy Markus, co-creator of Dogecoin and known as Shibetoshi Nakamoto, expressed his frustration over the frequency of Gill's posts. Markus suggested that less frequent posting might be more impactful, advising Roaring Kitty to limit his video posts to every few hours instead of every few minutes. He clarified that his intention was not to prevent Gill from sharing his content but to offer constructive advice. He emphasized that spacing out the posts could make each one more effective.

Markus also dismissed any personal interest in GameStop stocks, neither supporting nor opposing the stock. He noted that many of Gill’s followers were reacting defensively to any criticism of their perceived leader, displaying what he considered insecurity and a lack of critical thinking. Markus further questioned the notion that Gill's frequent posts were an attempt to avoid suspicion of stock manipulation. He argued that if Roaring Kitty had not faced such accusations before, the increased frequency of posts was unlikely to change that. Instead, he suggested that strategic timing and thoughtful content could serve Gill better in maintaining his influence without overwhelming his audience.